1949 political propaganda by James Zee
The Road Back
Thanks to a generous contributor,11Thanks, Doug Purton!... AusReprints has a full scan of The Road Back—political propaganda in comic form. The comic is undated, but released ahead of the 10 December 1949 Australian federal election when Labor lost power to a new Liberal Menzies government. It's clearly original work, but it isn't in the common lists of Australian comics and there are no credits in the issue.
John Ryan in Panel by Panel (p. 141) provides some information, but the way he describes the comics' origins is probably misleading. He reports:
"The Federal election of 1949 saw the major parties using comics as part of their campaigns for the first time. With a photograph of Prime Minister Ben Chifley on the cover, the Labor Party’s eight-page coloured comic was titled The Way Ahead and presented the case that under Labor life would be ideal and no one would ever have to fear another Depression. The Liberal-Country Party groups published two titles, The Road Ahead and The Road Back. The latter title contained 16 coloured pages and took the theme of a country shackled by controls and being bled white by taxation.
"One Melbourne paper saw them as ‘an affront to the intelligence of the electors. They are pathetic in their presentation, infantile in their intention and false in their context’. It seemed a fair summation and highlighted two aspects in relation to comics – that many who try to capitalize on the appeal of the comic strip have no idea of its components and what makes it work, and the critic’s automatic linking of comic books with childish interests."
The Road Back urges a vote against Labor and portrays Prime Minister Ben Chifley negatively. However, it doesn't mention the opposition Liberal Party and its leader Robert Menzies, or its coalition partner the Country Party led by Arthur Fadden. The narrative is clearly pushing a vote for the coalition, but John Ryan is overstating it when he reports “the Liberal-Country Party groups published” the comic.22It seems likely that readers at the time generally concluded the comic was prepared by the Liberal Party. A letter...
Ryan bases his comments on the article he quotes from The Age on 14 November 1949. That report says the comics are 'the products of a Labor-supporting group on the one hand and a Liberal-Country party-supporting group on the other'.33Insulting the Electors' Intelligence (1949, November 14). The Age (Melbourne, Vic. : 1854 - 1954), p. 2. Retrieved September 3,... Who might that group be?
The only indicia or credits in the comic are the printer—Rotary Colorprint Co. Pty. Ltd., 15 Hamilton St., Sydney—and the political authorisation - "D. Stevens, 35 William Street, Melbourne".
The printer doesn’t tell us much about the origin of the issue. It is part of the Yaffa Syndicate which provided services to just about every comic publisher at the time.
If an existing publisher was involved, one of the two major Melbourne companies—Atlas or Cleland—seems possible. Cleland, however, published only reprints and little original Australia work. The use of page numbers prefixed with an “A”, like Atlas comics, makes it tempting to suggest that company. However, Atlas founders Jack Bellew, George Warnecke and Clive Turnbull are strongly aligned with the left and Labor politics.
The authorisation address, however, provides a clue. It is the address of the now-demolished James Patrick Building. The site was formerly owned by James Ford Strachan, a prominent merchant and member of Victoria's Legislative Council between 1851 and 1874. By the early 20th century, the building was the home of the Melbourne Chamber of Commerce, which appears to be the sponsor or publisher of the comic.
Following the end of the Second World War, the Chamber actively lobbied for the end of wartime restrictions to free up commerce and campaigned against high taxation and the rising cost of government.44For similar themes, see the 1949 address of the President, Mr C. L. Kimpton, at the Chamber's annual meeting: Real... It maintained an active campaign against the Labor movement and socialism, with D. Stevens authorising some other election-related material in 1949.
An advertisement in the 2 December 1949 edition of the Melbourne Argus mirrors the comic's key message of 'hidden taxes' making the family budget a nightmare. The advertisement is generally in comic format, telling of a day in the life of a hardworking housewife.55The Story Mum Might Not Have Time to Read (1949, December 2). The Argus (Melbourne, Vic. : 1848 - 1957),... It is possible that this advertisement is by the same artist as The Road Back.
Another interesting newspaper item authorised by D. Stevens's is a (probably paid) political cartoon called "It's a Long Road", in Victoria's The Horsham Times, 29 November 1949.66It's a Long Road (1949, November 29). The Horsham Times (Vic. : 1882 - 1954), p. 2. Retrieved September 3,... This has the style of of Harold Barry ('Mick') Armstrong, the regular cartoonist for the Argus, and is not similar to the work in The Road Back.
It could be a coincidence that the publisher of these advertisements is the "Argus" and "Australasian" Ltd, which had Mr Herbert Taylor as a director at the time. However, he was a former Chairman of the Melbourne Chamber of Commerce and he resigned in December 1949 due to a change in political policy when UK's The Mirror purchased the company.77"Argus Director Resigns (1949, December 19). Barrier Miner (Broken Hill, NSW : 1888 - 1954), p. 4. Retrieved September 3,...
But who is “D. Stevens”? Most likely not the artist, although it is a tempting possibility. Probably Stevens is an office holder at the Melbourne Chamber of Commerce who took responsibility for election advertising under Australian law.
Anyone recognise the art style or know more about this comic?—[KM=3-13811]
- 1Thanks, Doug Purton!
- 2It seems likely that readers at the time generally concluded the comic was prepared by the Liberal Party. A letter to the Argus comments about 'a coloured comic called "The Road Ahead," distributed in my district by the Liberal Party, although I noticed that even the Liberals were ashamed to sign their name to it. The Labour [sic] 'comic' dealt with facts and realities; the other was just supposition, and was of such a fantastic character that I think that any person believing it would be prepared to believe that "Superman" is human'. "Comic Strip" Politics (1949, December 8). The Argus (Melbourne, Vic. : 1848 - 1957), p. 2. Retrieved September 3, 2017, from http://nla.gov.au/nla.news-article22796995. The letter responds to an earlier comment on the Labor comic, also called "Comic Strip" Politics (1949, November 26). The Argus (Melbourne, Vic. : 1848 - 1957), p. 2. Retrieved September 3, 2017, from http://nla.gov.au/nla.news-page1725855.
- 3Insulting the Electors' Intelligence (1949, November 14). The Age (Melbourne, Vic. : 1854 - 1954), p. 2. Retrieved September 3, 2017, from http://nla.gov.au/nla.news-article189488589.
- 4For similar themes, see the 1949 address of the President, Mr C. L. Kimpton, at the Chamber's annual meeting: Real Causes of High Prices (1949, May 31). The Argus (Melbourne, Vic. : 1848 - 1957), p. 2. Retrieved September 3, 2017, from http://nla.gov.au/nla.news-article22732036
- 5The Story Mum Might Not Have Time to Read (1949, December 2). The Argus (Melbourne, Vic. : 1848 - 1957), p. 6. Retrieved September 3, 2017, from http://nla.gov.au/nla.news-article22795827.
- 6It's a Long Road (1949, November 29). The Horsham Times (Vic. : 1882 - 1954), p. 2. Retrieved September 3, 2017, from http://nla.gov.au/nla.news-article73102455.
- 7"Argus Director Resigns (1949, December 19). Barrier Miner (Broken Hill, NSW : 1888 - 1954), p. 4. Retrieved September 3, 2017, from http://nla.gov.au/nla.news-article48603038.