Advertiser Newspapers Ltd.

Advertiser Newspapers Ltd. is a generic name used for this publisher where the specific printed name is not logged in the AusReprints database. The printed publisher name might be different.



121 King William Street, Adelaide, South Australia.

1858? – ?
1953 – 1955


The Adelaide Advertiser was first published as a broadsheet titled The South Australian Advertiser on 12 July 1858. On 1 April 1889, the main publication was re-branded as The Advertiser.

In 1929, the Advertiser was sold and the The Herald and Weekly Times gained a controlling stake.

The Advertiser came under majority ownership of the Murdoch family in the 1950s and was fully acquired by Rupert Murdoch in 1987. Advertiser Newspapers Ltd remains a Newscorp subsidiary.

During the mid 1950s, the Advertiser briefly introduced colour on its comics page. On Thursday 21 May 1953, it published the first Australian issue of Eagle, with a preview on pages 2 and 5 of the Advertiser that day (

Books and series

Showing items 1 to 1 of 1

  Title Published % with index % with cover
Australia Eagle Magazine (Advertiser, 1953 series)
Comic series
v1#1 (1953) to v2#37 (1955) 2.2 % (2 of 89) 100.0 % (89 of 89)