Advertiser Newspapers Ltd.
Advertiser Newspapers Ltd. is a generic name used for this publisher where the specific printed name is not logged in the AusReprints database. The printed publisher name might be different.
- 1858? – ?
- 1953 – 1955
The Adelaide Advertiser was first published as a broadsheet titled The South Australian Advertiser on 12 July 1858. On 1 April 1889, the main publication was re-branded as The Advertiser.
In 1929, the Advertiser was sold and the The Herald and Weekly Times gained a controlling stake.
The Advertiser came under majority ownership of the Murdoch family in the 1950s and was fully acquired by Rupert Murdoch in 1987. Advertiser Newspapers Ltd remains a Newscorp subsidiary.
During the mid 1950s, the Advertiser briefly introduced colour on its comics page. On Thursday 21 May 1953, it published the first Australian issue of Eagle, with a preview on pages 2 and 5 of the Advertiser that day (http://nla.gov.au/nla.news-page3962659).
Books and series
|Title||Published||% with index||% with cover|
Eagle Magazine (Advertiser, 1953 series)
|v1#1 (1953) to v2#37 (1955)||2.2 % (2 of 89)||91.0 % (81 of 89)|